Dr Zi Siang See

Dr Zi Siang See is an academic researcher at the School of Creative Industries, University of Newcastle. Zi has developed numerous creative operations which focused on corporate communications and interactive multimedia specialization. These include collaborations with multinational corporations such as McDonald’s, Lafarge Cement, Servier, Leo Burnett, DDB and Saatchi & Saatchi Arachnid. His research includes innovation management related to virtual reality (VR) and augmented reality (AR). He specialized in conventional creative advertising and front-end interaction design. In fact, producing compelling user experience in creative technology is his main interest. As an early career researcher, he has been part of various MOOC projects and been actively involved in scholarly research and international collaborations. He currently works on new courses design with the focus of extended reality (XR). Zi completed his Ph.D. at the University of Newcastle, he has trained under the guidance of Prof Lizbeth Goodman (SMARTlab), Prof Mark Billinghurst (Emphatic Computing Lab / HIT Lab NZ), and supported by A/Prof Craig Hight (SOCI). As part of the research for his doctoral thesis focused on human-computer interaction aspects of virtual reality titled Creating High Dynamic Range Spherical Panorama Images for High Fidelity 360 Degree Virtual Reality, Zi developed a method and apparatus solution for creating high fidelity virtual reality 360 (VR360) that is free from major imaging errors and obstacles. Zi is also working on extended reality (XR) research projects in digital heritage, medical and health sciences training, inclusive design and education technologies.

Professional Contribution and Involvement:
Editorial Board – Virtual Creativity (Journal)
Board of Directors – International Society on Virtual Systems and Multimedia (IEEE VSMM)

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