Innov08 Board Game Challenge

Dozens of students from local London schools descended upon the MAGIClab in June for a one-day immersion into entrepreneurial product research, design and manufacture. Students spent the morning comparing board games already on the market and brainstorming innovative ideas to develop into new unique games over the course of the day.

Through a series of intensive workshops the students refined their ideas and developed a prototype design, logo, name and marketing strategy, balancing concepts with costs. The highlight of the day was a chance to build a prototype game using CAD/CAM technology in the MAGICbox workshop, lead by MAGICbox manager Toby Borland. The event culminated in a series of lively elevator pitches in which groups presented their new products, marketing strategies and budgets to potential buyers, with prizes up for grabs for the most convincing presentations. All participating students took home their very own MAGICbox game at the end of the day.

Many thanks to the students and staff at all the schools involved:

Bishop Challoner Boys School
Brittons School
Ellen Wilkinson School
Gaynes Language College
Gaynes Language College
Langdon School
Langley Park School for Girls
Morpeth School
Plashet School
Richard Challoner School
Sarah Bonnell School
St Angelas Ursuline School
Sydney Russell

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